The six things every reminder needs
- Who it is from. Your business name, as it appears on the bill.
- The bill number. So the accounts team can find it in seconds.
- The amount. Exactly as on the bill: “₹84,500”, not “around 85k”.
- The due date. “is due on 15 March” or “was due on 15 March”.
- How to pay. Your UPI ID, bank details or a payment link.
- Whom to contact. A name and number for questions about the bill.
Put together (the name, bill and figures are example figures):
Hello Mr Shah, this is Patil Engineering. Bill INV-245 for ₹84,500 was due on 15 March. You can pay by UPI to [your UPI ID] or by bank transfer to the account on the bill. For any question about the bill, please call Sunita on this number. Thank you!
If the customer can pay without asking you a single question, the reminder is complete.
Tone by stage
| Stage | Tone | What to say |
|---|---|---|
| A few days before due | Friendly | Bill, amount and due date, “so it is on your list” |
| On the due date | Friendly and direct | “is due today”, and how to pay |
| About a week late | Polite and clear | “was due on…”, and ask when to expect it |
| About a month late | Firm, still polite | Ask for a date; offer to resend the bill or the ledger |
| 60 days or more | Firm and specific | Ask for payment or a call by a set date |
| Final reminder | Firm and calm | Say it is the last reminder; ask them to pay or call by a date |
Firm means clear and specific, not rude. Every stage still names the bill, the amount and how to pay.
WhatsApp or email
WhatsApp is quick to read, easy to reply to and easy to forward to whoever pays. Keep it to five lines or fewer.
Email suits customers whose accounts team works from email, or when you need to attach the bill or a ledger. A clear subject line helps: “Payment reminder: bill INV-245”.
Use both if it helps: the bill by email, the reminder on WhatsApp.
On WhatsApp Business, the messaging policy says to message only people who gave you their number and agreed to hear from you, and to respect any request to stop. A customer who gave you their number for bills expects bill reminders; nobody expects a stream of offers in the same chat.
When to send
- On a working day, in working hours. Not early in the morning, not late at night, not on a holiday or festival day.
- First a few days before the due date, then on the day, then at gaps of about a week. Not every day.
- After a part payment, send the new balance straight away, so the next reminder is right.
Mistakes to avoid
- Threats. No “or else”, no warnings about the police or court, and no hint that you will tell other people. Threats damage the relationship and are never worth it.
- Words that shame. “Defaulter”, “cheat”, “fraud”, “LAST WARNING” in capitals. Write about the bill, not the person.
- Group messages. Never post a reminder in a WhatsApp group, or send one message where several customers can see each other. It shows one customer’s dues to others.
- Wrong amounts. Check the figure against your ledger before you send. A wrong amount gives the customer a reason to wait.
- Vague messages. “Please clear your dues” with no bill number or amount makes them ask you first, and that delays payment.
- Too many messages. Daily reminders feel like pressure and get muted.
Templates to start from
- Gentle reminders, before and around the due date
- Polite reminders for every stage
- Reminders after the due date
- Final reminders
- All WhatsApp reminders
- Email reminders
Or fill in your customer’s details in the WhatsApp reminder generator. If you are a micro or small enterprise, the 43B(h) guide shows how to mention the 45-day rule politely.